XHURM-FM is a radio station on 102.1 FM in Uruapan, Michoacán. It is owned by Radiorama and known as La Mexicana with a Regional Mexican format.
History
XEURM-AM 1440 received its concession on November 30, 1994, owned by Radiorama subsidiary Radio Olin, S.A. The AM station later moved to 1050, and then 750 in a swap with XEIP-AM. It became an FM migrant in 2011.
In 2015, XHURM-FM moved from 25 kW at a site in Tejerías to Cerro de la Cruz and slashed its ERP to 3 kW.
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